tamashii nation by bandai

And then it all clicked: Toynami's SDCC-exclusive Shitama-Kun is a character icon found on Tamashii (English / Japanese) - aka Bandai's new collector-focused label - which clicked with "Tamashii Nations" Masakazu Katsura-designed Batman - seen @ Toy Tokyo (but 2 "i"s instead of 1 :p), which happens to be the one of the "Movie Realization"-lines of Bandai! ... sorry folks, I'm just slow that way